Every June, a tidal wave of rainbows washes over the corporate world. Logos change, limited-edition products appear, and then, on July 1st, it all vanishes. We've come to call this "Rainbow Capitalism," and frankly, we're tired of it.
At CASEPRIDE, being a queer-owned and operated brand isn't a seasonal marketing strategy. It is the very foundation of our existence. It’s not just a label we put on our website; it’s a series of commitments we make to you, to our artists, and to our global community, 365 days a year.
Our First Commitment: To Authentic Art, Not Just Logos
We believe the most powerful statements come from real, lived experiences. That's why you won't find generic symbols on our products. Instead, you'll find art.
Our core mission, as laid out in The Project, is to function as a global creative collective. We collaborate with queer artists from Berlin to São Paulo, from Tokyo to London, to transform their unique perspectives into wearable narratives. Each design is an original piece, born from an artist's soul, not a marketing meeting.
Our Second Commitment: To an Ethical Ecosystem
Supporting queer artists means more than just exposure. It means creating a sustainable ecosystem where their creativity can flourish.
This is our model: A significant portion of the profit from every single case sold goes directly back to the artist who created the design.
This isn't a one-time donation or a Pride month special. It is a fundamental, permanent part of our business structure. When you purchase from CASEPRIDE, you are not just acquiring a beautiful object; you are directly investing in the livelihood of a queer creator. You are helping to build a world where our artists can afford to keep telling our stories.
Our Third Commitment: To Honesty and Growth
We want to be transparent with you about our journey. CASEPRIDE is a living, breathing project. In our initial "incubation" phase, some of the incredible artists in our collective are represented by personas developed by our founding team. This allows us to establish a high standard of art and storytelling from day one, showcasing the kind of talent we aim to feature.
But our ultimate goal is to fill our gallery with voices from every corner of our global community. That’s why our Artist Submissions are, and will always be, open.
We are actively seeking our next collaborators. The designs you see today are the foundation. The future of CASEPRIDE will be built by you, and for you.
A Different Kind of Pride
Choosing CASEPRIDE is a conscious decision. It's a vote for authenticity over appropriation, for sustainable support over seasonal celebration, and for a brand that is truly by us, for us.
Thank you for being a part of this project.
Explore the designs born from this commitment. SHOP NOW