The Project
This is more than a brand. It is a statement.
CASEPRIDE was born from a simple, personal frustration: a world saturated with generic, rainbow-themed merchandise that appears every June, only to vanish on July 1st. We were tired of seeing our vibrant, complex, and global identity reduced to a seasonal marketing tactic.
We knew our community deserved more. We deserved art that spoke to our real experiences—the quiet resilience, the explosive joy, the secret languages, the fluid identities, and the powerful legacies that define us.
We deserved a platform that didn't just borrow our flag, but celebrated our voices.
Our Mission: A Canvas for Our Narrative
Our mission is to function as a global creative collective, curated from the heart of Brooklyn. We seek out, collaborate with, and empower LGBTQ+ artists from every corner of the world—from the minimalist techno scene of Berlin to the surrealist folklore of Mexico City.
We don't just license images. We partner with creators to transform their unique perspectives into wearable art narratives. Each design you find here is a story, a point of view, a piece of a soul that you can carry with you.
The Curation: A Dual-Dimension Philosophy
To honor the complexity of our identities, every piece at CASEPRIDE is curated through a unique, dual-dimension system. We believe art has both a "Look" and a "Soul."
-
The Look: Our Galleries
We categorize our designs into three visual galleries, allowing you to find an aesthetic that matches your personal style. Are you a whisper, a statement, or an archive? You can explore them all at SHOP. -
The Soul: Our Themes
Beneath the surface of every design lies a narrative core. We explore five universal themes that run through the queer experience: Resilience, Euphoria, Code, Fluidity, and Legacy. These themes allow you to choose a case based not just on how it looks, but on the story it tells and the feeling it evokes.
Our Commitment: A Sustainable Ecosystem
Authenticity requires action. Our commitment to the community is built on three pillars of respect:
-
Respect for Art: We use state-of-the-art printing to ensure every piece is a lasting, high-fidelity art object.
-
Respect for You: We offer a 6-Month Quality Guarantee and complimentary worldwide shipping, because we stand behind our craftsmanship and believe art should be accessible.
-
Respect for Our Collective: A portion of your purchase directly supports the artist behind the design. By choosing CASEPRIDE, you are helping to build a sustainable ecosystem for queer creators worldwide.
Join The Project: An Open Call for Artists
CASEPRIDE is a living, evolving project. The artists and designs you see today are just the beginning. We are perpetually searching for the next voices to join our collective.
We believe talent is global, and stories are everywhere. If you are a queer artist whose work explores the themes of our community, we want to see your portfolio. We are building a platform to amplify your voice and provide a sustainable source of income.
This is not just our project. It's an open invitation.